first and foremost let’s break it down, I’ll be teaching you how to write an ebook and make money and so, before then.
WHAT IS AN EBOOK
An ebook is a text presented in a format which allows it to be read on a computer or handheld device. Many titles which are available in printed versions can be read as ebooks, including bestselling fiction, classics and reference texts.
So let’s kick start on how to create an ebook.
Today we’re going to show you how to do everything when you make an ebook — from brainstorming ideas to defining concepts, designing the layout and cover to finally uploading it to your blog or website.
This article will focus on how to create an ebook to give away on your blog so you can get more email subscribers. But it will also have most of the information that you’ll need if you want to create an ebook to sell in an online marketplace.
Let’s start by taking a look at the quick steps that are involved in creating an ebook, and then we’ll go into more detail below.
Why Make an Ebook?
Some of the reasons all online marketers and bloggers should make an ebook are to:
1)Get pre-loyal subscribers
If you want to make money, you need loyal subscribers. And one of the best ways to get email subscribers and introduce them to your material is to give them a free ebook as a lead magnet.
2)Increase your exposure
These PDF files are super easy to share, and you’ll often find that people send them on to their friends who then get introduced to you and your blog. Also, they tend to sit on people’s desktop for longer than a blog post or a web article, so you have multiple chances to get them to read it.
Once you’ve narrowed down your target market, you want to come up with a topic and a title that will absolutely blow people away and solve their problems. To do this, it needs to have an original edge on a very relevant topic, It’s About You as Much as Them
One important thing to realize is that making a good ebook is as much about you as it is your target audience. Why? Because you’re the one that is writing it, promoting it, selling it, and believing in it.
The best ebooks are the ones that share a personal experience about a common topic. Why? Because it adds authority and credibility.
Authority is very important when it comes to ebooks and articles because you need to show potential readers and customers that you’re experienced enough to know what you’re talking about.
Let’s take the example of making money online, and you write an ebook called “How to Make a Million Dollars Per Year.”
Now, if you make a million dollars per year and think you can teach others how to do the same, then that’s a great book to write.
If, however, you have never made that money yourself, then you really have no authority on the topic. And people will smell it a mile off.
So, whatever topic you choose for your ebook, make sure you have a personalized angle attached to it. This is very important.
Write, Edit, and Format Your Ebook
Now you have to write your ebook and format it so that it’s easy to read. This is where the magic happens and, unless you know what you’re doing, the obstacles appear.
Use Google Docs to Write It
We’ve found Google Docs to be the best program to write ebooks. Why? Because it’s totally free and has all the features you need.
For example, it allows you to convert the standard Google Doc file to a PDF instantly, and it also has a reliable range of fonts to choose from. Plus, Google Docs automatically backs up your work to the Cloud, so you don’t have to worry about losing it.
If you’re already using another word processor like Microsoft Word, then you can also export documents as a PDF. But please, don’t go out and buy any premium program solely to write an ebook.
Start With an End Result and Work Backwards
People will download your ebook because they want to figure out how to do something. For this reason, you should start with the outcome that they are looking for and work your way backward when planning your ebook.
Sometimes it’s a good idea to create the contents page or a draft outline first because it gives you a sound structure to work from. Other times, you can just write like crazy, get all your ideas down, and worry about the layout later.
Either way, it doesn’t matter as long as you are systematically getting people closer to achieving their goals.
Pro Tip: Add an ‘About the Author’ page at the end. When your ebook gets passed around, you can use this page to introduce yourself and point new readers to your website and mailing list.
Make Your Ebook Scannable
Have a look at all of our posts here on Blog Tyrant. You’ll notice they have two types of headers (main and sub), plus lots of lists and paragraphs. The reason for this is because people hate digesting large chunks of content. While long-form content is getting more popular, you need to format it in a scannable way.
The same applies to your ebook. You need to format the content, so it’s easy to digest. Use subheadings, short paragraphs, lists, and visuals to get your message across. And don’t be afraid of white space on the page.
Get It Proofread, but Not by a Friend
The next step is to get your ebook proofread by someone who isn’t scared to give you harsh feedback. Ideally, this should be a professional editor or a knowledgeable person in your industry, someone who can give you the hard truths about your writing style and execution of ideas.
Before you share the ebook, use an online spell checker or editor like Grammarly to get all the obvious spelling and grammar mistakes ironed out. Then your professional editor can focus on whether the ebook is solving the problems you say it is, and check there is a coherent flow.
We already mentioned about formatting your text, but adding images and graphics can help illustrate important points and get your message across. And you’ll definitely want to make sure you have an attractive front cover design to your ebook.
Have you ever downloaded an ebook and come across a crazy font that’s difficult to read? It’s not a pleasant experience, is it? You really only need to use a basic font like Arial, Verdana or Georgia at size 14 or 16 with a simple color scheme like black with one other.
Don’t go overboard when it comes to this part. Less is always more in the design field!
Get Some Awesome Images
There are so many different places to get images, but two of the best solutions we like are to use shutterstock and your own photos.
Remember, when using photos, you need to make sure you purchase the correct license and get permission. Plus, you want to avoid stock photos that have been used thousands of times before. And Shutterstock covers those bases.
If you’re really specific about what you want photos of or if you need your own product in there somewhere, then you’re going to have to hire a professional photographer. And this can be expensive. You’re usually looking at between $500 and $3000 for a full day’s shoot.
If you’re taking your own photos, then make sure you use a good camera or smartphone, so they don’t look amateurish.
Use Stats and Quotes
Another way to enhance your ebook is to use graphics that contain stats or quotes. As long as the quote or stat adds value to your content, it’s another way to emphasize a point and break up the text.
Book covers are great because they increase the perceived value of the product by making it seem like something solid. Of course, it’s just a PDF file and not a real book, but by giving it a graphical representation, people will feel like it is worth more.
We highly recommend hiring a graphic designer from 99Designs or DesignCrowd to make you something professional. Remember, this is going to represent your whole brand.
going to talk about how to sell an ebook because we really believe in giving them away for free. But if you want to learn about landing pages and selling your ebook
Convert It Into a PDF
Most ebooks are in PDF format. Why? Because it’s universally recognized by Macs and PCs alike and works on all ebook readers. And most importantly, it also provides a consistent output.
When you save a typical word document and send it to your friends, chances are everyone will see something different. But that’s not the case with a PDF. They all look the same. And this means your design and formatting work won’t go to waste.
Give It Away in Exchange for Email Subscriptions
Once you’ve converted your ebook into a PDF, you need to set up a system where you can deliger the ebool for free when people enter their email address into your optin form.
We recommend using optinmonster to make this process as straightforward as possible. Here’s how you do it:
Build a high-converting optin form.
Leverage Optin Monster success themes to confirm their subscription and deliver your ebook.
Send your ebook via email to ensure lead magnet delivery.
Let’s take a look.
1. Build a High-Converting Optin Form
The first step is to capture the email addresses of subscribers in an optin form. For example:
OptinMonster has loads of high-converting campaign templates you can choose from. But if you’re looking for inspiration, then follow this guide for creating the form
Once you’ve collected the email address, you need to deliver the ebook. There are a few ways you can do this with OptinMonster, but we recommend using an instant Success Message plus a backup Email message.
2. Use a Success Message to Confirm Their Subscription and Deliver Your Ebook
The easiest way to deliver your ebook is through a Success Message.
And, what’s more, it’s also the quickest way for your subscribers to receive the ebook.
Here’s how to do it:
In your OptinMonster campaign, from the Design tab, select Success at the top of the screen to display the Success Message that corresponds to the campaign theme:
The default option (shown above) is to have the lead magnet link sent via email, but you can add a Download Now button with some easy customizations.
Using the Blocks editor, let’s add a Button Element:
Click on your new Button to customize the text and any other visual elements:
Now, use the Actions tools to add your download URL and, if you wish, enable conversion tracking:
Send an Email to Ensure Ebook Delivery
We always recommend sending an email to your subscribers in addition to the Success Message, just to make sure that they got your ebook. Plus, it’s also an excellent opportunity to welcome them aboard!
There are two sides to setting this up:
First, in your email service provider, add the link to the downloadable ebook in the first email you send to new subscribers. Make a note of the email campaign or sequence name.
(Email service providers are all slightly different, but OptinMonster has a complete library of tutorials covering each type of integration.)
Second, in OptinMonster, go to the Integrations tab and select your email provider and the name of the email campaign or sequence:
Now when people sign up for your ebook, they’ll get it delivered immediately and get a confirmation email containing the download link.
Bonus: The analytics and email marketing data you collect from your optin form will also help you to understand your target market even more.
The final stage is where you promote your ebook. We highly recommend you follow this blogging strategy to help you understand the relationship between your website, mailing list, and a successful ebook.
Simply put, the idea is to create quality content on your site and other sites that drives relevant traffic back to your ebook’s landing page. It’s called a sales funnel and works exceptionally well.
Advertise on Your Site
Make sure any visitor to your site knows about your free ebook. You can create banners on your homepage, in your sidebar, footer, and blog posts.
For example, with optinmonster you can choose from different campaign types to display attention-grabbing offers to your visitors, including:
Inline Form — displays in blog posts and page content.
Lightbox Popup — appears on page after specified time or action.
Fullscreen Welcome Mat — covers the entire screen.
Floating Bar — stays visible at the top or bottom of pages.
Sidebar Forms — display in sidebars across your site.
Slide-in Scroll Box — appears in the bottom corner after a specifi
Make sure your promotional pages are optimized with headlines and descriptions, as well as page speed and design, to boost your chances of ranking well
Email Existing Subscribers
Although you want to attract new subscribers and build your mailing list, don’t forget to let your existing subscribers know about your new ebook. Send them a newsletter with a link to the download page.
Publish Social Media Posts
Share clips from your ebook on social media with a link for new subscribers to sign up and download the ebook. Use striking visuals and captivating captions to generate the most impact across the different social media channels.
Leverage Social Proof
There’s nothing like a recommendation or endorsement from a fellow blogger or inspired reader to encourage other people to download your ebook.