Good day my dear beautiful friend, thank you for clicking through to read this article on the best WhatsApp marketing campaign strategies ever. I appreciate this and God bless you. We live in a world of WhatsApp: your friends, colleagues, clients, and competitors use WhatsApp. There are 2 billion WhatsApp users and having over 80 percent open rate which beats hands down every other marketing platform including email marketing. With a large user base, promoting WhatsApp is vital. This post will answer the question of how to do WhatsApp marketing and discuss all the ways brands are implementing their WhatsApp marketing strategy. the reality is that WhatsApp Marketing & Support will not arrive. It’s here.

Do you want to execute WhatsApp for business? WhatsApp Business API guide has all the knowledge you’d like to queue up, create an account, and get started.

And as you read, I have documented a very comprehensive video on how to utilize the power of WhatsApp to sell anything you have in this world and make your contacts your loyal customer. check out the video here

1] Clarks Rats to Rudeboys WhatsApp Marketing Campaign

In 2015, shoe brand Clarks launched one of the biggest WhatsApp campaigns in history. Rats for Rudeboys is an interactive storytelling campaign designed for millennials. The campaign has used Clarks Boot status among three iconic personalities throughout history. These characters were created using chatbots as marketing automation tools.

How were the Clarks Rats to Rudeboys WhatsApp marketing campaign?

The campaign allowed users to connect to the network by adding a selected number to their contacts, which they would report on WhatsApp. Once connected, users can talk to Steve Barrow, a writer from the 1960s fashion scene, and sew a reggae badge. These characters discussed how Clark’s boots helped shape his era.

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The campaign also included links to other content, such as Spotify playlists, to maintain user engagement. Links to Clark’s eCommerce site for conversions and social media sites were also suggested to increase engagement.

Was Clarks’ WhatsApp marketing campaign successful?

It’s hard to say that this WhatsApp campaign is often successful as Clarks keeps these numbers under wraps. Clark wanted to increase brand awareness and brand reputation among millennials and took the first experimental step in a new environment.

Most likely, the interactive marketing strategy has successfully attracted millennials, but there is still work to be done, especially in the area of ​​acquisitions. Asking people to include you as a contact on WhatsApp is simply impossible.

Without a doubt, Clarks uses WhatsApp interaction data to promote the next generation of WhatsApp.

2] Netflix WhatsApp engagement campaign

You just finished watching the new season of Grey’s Anatomy, what’s the use now? You could email your friends to find out what’s new about the game, each with 5 seasons and 20 episodes. Netflix wants to relieve many of you of this problem.

As you can imagine, the common idea of ​​the campaign is to re-engage WhatsApp users who have been inactive for some time. Netflix began testing this campaign in India in 2017 and it appears to have rolled out in the UK since then.

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It all starts with notifications that appear when you’re in the Netflix app. We assume that for this you need to register on Netflix with the same number that you use on WhatsApp. we were not prepared to try it ourselves. If you have any, please let us know.

Once you’ve done that, Netflix will start sending you suggestions through WhatsApp. In fact, Netflix isn’t just spamming your WhatsApp with random TV shows or movie suggestions that don’t interest you, it’s sports skills too. They will use the equivalent recommendation engine that they have already created to provide you with the content that you like.

3] Hellmann’s WhatsApp branding campaign

Hellmann’s maybe a mayonnaise brand that wanted more people to use Hellmann’s in Brazil. This campaign started in 2014, so it really was the prehistoric days of WhatsApp marketing campaigns, but since it was a huge success, we have a lot of information about the results.

How did Hellmann’s WhatsApp campaign work?

This is one of the easiest organized WhatsApp marketing campaigns we’ve seen. Users were acquired through a dedicated Whatscook site created by Hellmann’s. Users simply enter their phone number and thus accept the WhatsApp campaign.

After registering, they receive a message via WhatsApp from the chef. The chef invites them to upload a picture of the available ingredients. Then move on to tips on what to cook with the leftover ingredients along with Hellman products.

Was Hellmann’s WhatsApp campaign successful?

Oh, and how was it. This is usually one of the simplest WhatsApp campaigns we’ve seen. We all know the success of this WhatsApp campaign because it was presented by Unilever on SM2. The brand caused 4 million people to visit WhatsCook through a variety of channels. As a result, 13 thousand people have registered on the site.

The most surprising metric of the campaign was that users spent an average of 65 minutes chatting with the chef. I’m not kidding. 65 minutes Who spends 65 minutes chatting with a friend? Can you imagine the loyalty to the brand created?

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4] Absolut Unique Access marketing campaign on WhatsApp

In 2013, Absolut wanted to sell bottles of vodka. What if you are an alcoholic beverage company and you want to promote? Throw a party! The company invited A-list celebrities and booked 2 tickets for the winners of its WhatsApp marketing campaign.

How does the Absolut Unique Access WhatsApp marketing campaign work?

As far as we know, this is usually the main WhatsApp campaign of any major brand. But the formula he created has since become the de facto standard for many WhatsApp marketing campaigns.

What’s stopping us from getting to our favorite parties? Gorillas Absolut created the Swiss Sven that you had to convince to sell tickets.

User knowledge? Facebook. The brand has created a Facebook campaign that allows users to understand the party and how they can get tickets. User acquisition? A Facebook campaign encouraged users to give their contacts the Svens number and write to them on WhatsApp.

Was the Absolut Unique Access WhatsApp campaign successful?

In an incredibly short three-day campaign, more than 600 users contacted Sven. And it generated around 1000 images, videos, and voice messages. The campaign effectively captured the attention of the Argentine community and generated a great response in itself. These numbers seem small, but given 2013 and thus the irrefutable fact that users had to manually enter the Svens number, these results are staggering.

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5] Beck’s WhatsApp Marketing Campaign

If there is a campaign that teaches us all a lesson in how to do WhatsApp marketing, this is it. In fact, we wouldn’t even consider the campaign strictly on WhatsApp. However, this is brilliant.

You probably have a lot of WhatsApp group chats that you have created with your friends for the night. Eventually, these WhatsApp group chats are archived or deleted and will never be seen again. What if you give them a swan song the next morning and turn them into a comic strip?

How does Beck’s WhatsApp marketing campaign work?

This is exactly what Beck’s campaign does on WhatsApp. The concept itself is simple. Find chats from your afternoons, export text data, and turn it into comics.

Unfortunately, the app is only valid for iOS, so we weren’t ready to give it a try. However, we’ve seen others use the Heroes of the Night app, and there are some minor flaws. The comic contains 300 beautiful illustrations by Mathias Schardt, so the drawings unfortunately do not reflect the photos you shared in the app.

The app does the best job of matching the text you have written in the comics. However, you can export these photos and images or PDF files once they are created. Then share it in your WhatsApp group chat. With ten different symbols, you can support relatively large WhatsApp groups without having to reuse the equivalent symbol for 2 chat participants.

Was Beck’s WhatsApp Marketing Campaign Successful?

It is difficult to know if the campaign was a success. Like any brand-focused campaign, success is measured by brand promotion, and we don’t have that data.

We know that the app is currently on the list because it is ranked 193 among the most popular apps in the iTunes App Store entertainment category. However, this information does not reveal tons. However, this is often one of the newer WhatsApp campaigns we’ve seen and we hope that the app will be updated with more features in the future.

6] Tikkie WhatsApp Stickers Sales Marketing Campaign

If I am to blame for something, it is the complaints that banks cannot innovate and I suffer for that. However, from time to time the bank proves me completely wrong. this is often one of those cases.

The Tikkie application was created by ABN AMRO in the Netherlands to solve a generalized but elementary problem. How can we divide the account? But they didn’t just create the app, they just ran the smartest WhatsApp banking marketing campaign I’ve ever seen, and it’s taken straight from a roadside marketing tutorial.

7] Makro WhatsApp campaign for Santa Claus

Makro may be a large South African store that runs giveaways through its website, Facebook, and Twitter. For Christmas 2019, Makro is running a WhatsApp-powered campaign called WhatsApp to Santa. Users can participate in the competition by scanning the QR code to enable Makro on Whatsapp.

How is the Makro WhatsApp to Santa campaign work?

After scanning the QR code, the main message is ready for the user to send. Once they start a conversation, they will be guided by the prompts in each message. A link to the website is provided to review the Terms and Conditions before users are asked to provide personal information.

Ideally, the user journey can be more direct. Users receive a regular greeting message on Makro Chat, after which they must select the “Enter Santa Claus Trolley” item from the menu. Reducing the count of steps users need to take to run an engagement campaign is often an advantage. The most festive emoticons won’t hurt either. The campaign was advertised under the slogans “Dear Santa” and “WhatsApp to Santa”, but they never used the Santa emojis.

The final step is to enter the item name from the Makro Christmas Toy Gift Catalog in PDF format and as a link to a website on the Internet. Sharing WhatsApp images instead of PDF files with proper web directory links can improve the user experience. The files and links that direct users from WhatsApp before starting a mapped conversation should be limited.

Is Makro’s WhatsApp to Santa campaign successful?

Makro’s services for loyal WhatsApp customers are impressive. We tried all the services in the main menu of Makro Chat. For example, Store Finder is an efficient service that allows users to share their location on WhatsApp and instantly get the address, contact information, and opening hours of the nearest Makro store.

By offering free and efficient services through the WhatsApp Business API, Makro is able to retain customers who participated in his campaign and share his helpful WhatsApp services, such as Check my order status. The ability to return to the main menu after users sign up for the WhatsApp to Santa giveaway encourages shoppers to engage with Makro on WhatsApp Business beyond promotion and hopefully meet their future customer service needs. client.

8] Saffola Beat The Crave WhatsApp Marketing Campaign

Developed by WATConsult, the Saffola Beat the Crave WhatsApp campaign was created to increase brand awareness of Saffola’s new active nutritional slimming cocktail. This campaign was made exclusively for the Indian market.

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The Beat The Crave campaign sends out entertaining audio clips on WhatsApp that users can listen to when they need to distract themselves from unhealthy food cravings. The clips are available on WhatsApp and therefore on the campaign microsite.

How does the WhatsApp Saffola Beat The Crave marketing campaign work?

Users enter their WhatsApp number on the campaign microsite, allowing the official BeatTheCrave account to send the first message. After the conversation starts, users are prompted to send a “Remove from friends” text message to stop receiving messages. Then the applier receives the first WhatsApp voice memo. From now on, every time the user has a wish, they send a BeatTheCrave message and receive a motivational text or a WhatsApp voice message.

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The idea is that users can be distracted with the help of Safola’s dietary friend on WhatsApp until the urge pzasses. There are several styles of voicemail that Saffola sends to help people deal with cravings in a variety of ways, from rap to comedy sketches to expert advice from a famous nutritionist.